Cookie Man plans to expand beyond malls & airports

Cookie Man, fresh baked cookies brand is looking forward to open 30+ franchise outlets by the end of this year. Presently the brand has 60 outlets in India. Out of these 29 are franchisee-run. Australian Foods India Pvt. Ltd, the maker of Cookie Man cookies commenced its business operations in India in January 2000.

Cookie Man India garnered a turnover of Rs. 45 crore in 2014, and the brand finds immense scope for growth as the Indian premium biscuit market is worth approximately Rs. 150 crore and growing at a rate of 15-20 per cent per annum. According to Anupam Saluja, Chief Executive Officer, Cookie Man, “Cookie Man’s uniqueness lies in the value for money and the freshness it offers. We plan to expand beyond malls and airports and set up shops in high streets, for which we are preparing new menus comprising of cakes and breads.”

Cookie Man markets a diverse line of fresh baked Australian cookies in India. It offers more than fifty varieties of cookies available in flavours like, choc chip, coffee walnut, brandy snap, honey and oats, coconut macaroon, shortbread, peanut, ginger and many more. Even the famous Australian “Anzac” cookie is available in India. Regarding market potential, Saluja added, “Market estimates say that cream biscuits and cookies account for around Rs. 1500 crore and are growing at a rate of 10 per cent. Premiumisation is driving consumer market today, which creates a lot of scope for growth.”

Cookie Man is one of the largest fresh-baked premium cookie chain in the country. Since its inception in India in 2000, Cookie Man has expanded its presence across the country steadily. Its products enjoy a consistently premium taste and quality. It considers its franchisees as partners and provides them with the necessary infrastructure and support systems to help them realize their business objectives. Over the last decade Cookie Man has worked very closely with its franchisees and arrived at a very successful business model.