Cosmetic teeth whitening brand on an expansion spree

Smile Labs Cosmetic Pvt. Ltd., the official distributors of Smile LABS™, USA, launched its services in India with the opening of SmileBar. SmileBar is the first-of-its kind lounge style retail format that offers its clientele cosmetic teeth whitening in just 15 minutes. SmileBars will be introduced in self-owned and shop-in-shop lounge formats in phase one and via the franchise model in phase two.

After Bandra (W), Smile Bar will be launched in Andheri (W) and Calangute in Goa this month, with plans to reach premium markets across the country during the year. SmileBar plans to expand nationally with 40 outlets within a period of one year with Phase one focussing on metros and tier I cities. Smile Labs Cosmetic Pvt. Ltd. is also the exclusive distributor for SmileLABS™ products in UAE, Singapore and Hong Kong along with India. 

With an aim to provide a lifestyle and pain-free service for teeth grooming, Farraz Patel, Managing Director, Smile Labs Cosmetic Pvt Ltd says : “People spend a lot of time and money on hair, skincare and clothes but ignore their smile. It is equally important to invest in teeth grooming. Our endeavour is to offer people more reasons to smile and in some cases, regain their confidence or simply just feel better about their appearance.”