Cream Centre seeks expansion across India

Cream Centre, one of the leading vegetarian restaurants that has a wide presence in the Deccan region of India is looking forward to expand in Mumbai, Delhi, Bangalore, Jaipur, Udaipur, Hyderabad, Surat, Ahmedabad, Shirdi among others. The brand is keen on opening five to seven restaurants every year. Currently, it has 27 restaurants in 14 cities across India and Dubai. Out of these 15 are franchisee-run.

Cream Centre has a presence in Indore, Aurangabad, Vadodra, Pune, Chennai, Kolkata, Kochi including other cities. Ice Cream Works by Cream Centre is spread over 20 franchise locations, out of which 12 are franchisee-run. Alisha Chona, Chief Executive Officer, Cream Centre says, “We follow franchising for both Cream Centre and Ice Cream Works. We also have company owned operations for them. The franchise route was chosen to support aggressive expansion plans and to be able to reach a wider range of loyal customers in India.”

Cream Centre is a specialist in vegetarian food. With an endeavour to deliver a vegetarian concept, the brand adopted the slogan of ‘The Veg Edge’. It is a family-founded business that has been successfully running its operations for 57 years. The restaurant has very well adapted to the changing trends in F&B industry. Ice Cream Works parlours are known for 100% vegetarian ice creams. It is a vibrant treat for people of all age groups. The brand’s key objective is to ensure that all its franchise outlets meet the standards the brand has set for Ice Cream Works.