Create 'better minds' in biz

Ascent Abacus & Brain Gym boasts of having produced memory champions by combining traditional way of teaching abacus along with contemporary means of advanced technology. In a conversation with Rashi Mathur, Deepak Ganjoo, Chief Executive Officer, Ascent Abacus & Brain Gym talks at length about the teaching tools and strategies and their quest to expand all over India as well as overseas.

Brief us about your company profile.

Ascent Abacus & Brain Gym is an educational organisation that specialises in two hand abacus mental arithmetic. It was established in 2003 by a team of experts well versed in educational field and child psychology. Brain Gym-based curriculum has been tested and proven for more than 10 years. We are well established in Delhi, NCR and a few other states in India.

A word on franchising.

Ascent Abacus & Brain Gym has been into franchising since 2007. We have a strong desire to influence the lives of others, to motivate learners, to provide quality mental arithmetic education, to provide quality services, sound learning facilities, resources and environment.

Your franchisees get what kind of support from you?

We have an extensive support network to assist our authorised centres in conducting the mental arithmetic program. Our supporting arm consists of a team of professionals who are experienced in marketing, education, technology, finance and administration. The franchisees are given in depth training and assistance in areas of business planning, pricing and staffing. Professional teacher training, curriculum content and implementation guides, learning material, assistance on classroom design and organisation as well as professional advisory services are imparted by us. We provide a complete training package of advance abacus, Vedic maths, handwriting improvement programs and pre-abacus programs of four to five years duration to the franchisees as per the set norms of the organisation.

What are your expansion plans?

We are expanding our branches throughout India as well as abroad. We continually research and develop the program to strengthen and maintain our brand. We also review and evaluate opportunities for the development of new business ideas and the enhancement of existing services regularly.

What is your take on growing competition in abacus industry? Where do you see your company five years down the line?

The industry is no doubt becoming competitive. Five years from now, the company targets to reach every nook and corner producing indefinite prodigies and setting a benchmark in learning strategies. With a structured methodology, abacus combines photographic memory with enhanced analytical and reasoning skills through its mental ability sessions. With faster calculation, digital techniques and programs, a difference is apparently visible in first two to three months of training. This is how Ascent Abacus strives to reach an infinite height midst the competition.

Tell us about the recent developments of your company.

Recently we have moved on to digital techniques to enhance photographic memory skills. With a high learning structured methodology, we have been successful in imparting deep learning skills to create better minds and personalities at an effective speed. The company has incorporated ‘Softwave Services’ which has been designed to enhance the administrative productivity of the organization and to enable cost effective and fast communication. This facility is extended to every franchisee as a part of the organisational support through IT services.

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