Creating avenues for digital marketing resources

If you desire to boost your brands online presence and make it a thriving success, the right place is The Brand Saloon (TBS). This Mumbai based brand is determined about its fast and specialist services. Its client list includes renowned names like Ford, Nakshatra, Red Bull, Chef Sanjeev Kapoor’s Wonder Chef and many more. Hitesh Khandor, Co-founder, The Brand Saloon Digital Marketing Institute spoke to us on his brand’s next move and expansion in India.

Tell us about your brand

The Brand Saloon Digital Marketing Institute is an initiative by The Brand Saloon (a premier Digital Marketing Agency with offices in five countries). The institute was established in 2011, with a vision to turn out internationally competent digital marketing talents. Over the years, we have helped over 2500 digital marketing aspirants in gaining top notch practical training in digital marketing. Today, we are proud to have successfully trained many marketers and college students in various domains of digital marketing. Our Alumni consists of specialists working in significant digital marketing positions at leading companies.

What all services do you offer?

We offer comprehensive digital marketing training programs covering different aspects including

- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Paid Marketing
- Media Buying & Planning
- Mobile Marketing
- Email Marketing
- Content Writing
- Web Analytics
- Affiliate Marketing

What opportunities do you have for Franchisees and investors?

Digital Marketing Industry in India is growing at a rapid pace and this has created a huge demand for well-trained and skilled digital marketing resources. Digital Marketing training business is at boom and the future prospects are even brighter.TBS is at present the most renowned digital marketing training institute in India.

TBS Franchise : Key Benefits

- Great Return on Investment
- Get access to a sustainable business model
- Sound franchise system with a solid business foundation.
- Involves a Low cost start-up and quick profits.
- Benchmark franchisee support & marketing strategies to achieve business results. 
- Online & region-specific marketing support
- Faculty and Counselor training
- Periodic academic & center support visit
- Enrollment enhancement activities and many more …

What’s the business model that you operate on?

We operate via a franchise model. Our franchise model treats Franchisees as entrepreneurs offering them irresistible business opportunities in digital marketing training spectrum. TBS also provides ample support at every stage to its Franchisees.

What are your expansion plans for this year?

We are working aggressively to expand the business. Apart from increasing the number of Franchisees across India, we are also planning to start online training for couple of developing countries.

What kind of training do you provide to your Franchisees?

TBS provides comprehensive assistance to the franchisees in establishing and managing the business by providing support in the following areas:

- Organisational Setup

- Capacity Planning

- Manpower Planning

- Location Selection

- Space Planning

Subsequent to signing up as Franchisee and prior to commencement of the centre, the Franchisee attends an induction program at TBS's corporate office at Mumbai, India. TBS offers a summarised training programme on specific courses; excellent teaching methods and corporate cultures. This includes ongoing training, system upgrades, and product enhancements, along with administrative and marketing support. Our train the trainers programme ensures quality of training where we provide not only technical training but also on methodology, student psychology, etc to help them deliver quality training.

What are the biggest challenges in your sector?

Lack of awareness is the biggest challenge in our sector, but TBS is striving hard to overcome that by conducting seminars and workshops in schools and colleges.