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The rapidly transforming Indian health and nutritional industry is the prime cause why more entrepreneurs and business investors are emerging in order to invest in this industry. Once a stagnant industry, the health and the nutritional sector has evolved from its initial phase, emerging as a lucrative and profitable business sector in modern time.
The nascent, exploding and fickle nature of the current health and nutrition industry has been an attracting point for most of the investors that are looking to establish their career in their respective industries.
In an interaction with Wellness India, Siddhant Bhargava, Co-Founder, Food Darzee, talks about the ever-changing health and nutritional industry and what are his latest contributions to the industry.
Enhancing Customer’s Experience
The rapidly transforming Indian health and nutritional industry has resulted in the rise of competition that is expected to witness growth for now. This rising competition has generated awareness for a healthier lifestyle among the masses with people looking out for various expert solutions.
But, due to the stiff competition, people are often unable to find a solution that can make them happy and satisfied.
Siddhant Bhargava shares, “In the era where the modern day Indian consumers are looking for quality solutions and still struggling to find one, we as a brand are planning to position our company, offering effective, ethical, and convenient health solutions.”
The Idea is to Serve the Masses, and not Individuals
In order to mark a brand’s presence along with sustaining in the current health and wellness market has become a daunting task. Different brands are opting for different strategies, trying to stay unique and different by providing quality holistic health and wellness services.
While some brands focus onthe individual aspect of health, others are targeting the masses in order to become successful.
“Food Darzee doesn’t look at individual aspects of health. It’s a very holistic program where every individual is treated differently. Customer service is given the most amount of attention because that is most critical to customer compliance and of course, their result. It is eliminating the need to go to a dietician /nutritionist, hire a gourmet chef and you are essentially outsourcing your stress to us,” says Bhargava.
Transform In 30- The Ketogenic Way
Bhargava explains, “Food Darzee is a one-stop destination for people that are looking for the most convenient and hassle-free solutions for attaining perfect health. All our service revolves around making things easy, affordable, and scientifically beneficial. We predominantly cater to people who need to lose fat to get healthy and hence we go with the tag: Don’t compromise on taste to lose weight.”
Brands like Food Darzee are aiming to help people reach their health goals in the most convenient, hassle-free, and scientific manner available.
“The transform in 30 is a very simple holistic program. We offer 4 meals a day which is prepared and measured according to the nutritional needs of the clients, his food preferences and allergies. The kitchen is given directives straight from the client’s designated nutritionist who plans every meal meticulously,” added Bhargava.
