Creative goods maker Etsy Forays into Indian market

US based marketplace for unique and creative goods, Etsy has announced its entry into the Indian market and has set up a team in India to help more local creative entrepreneurs share their unique and handcrafted goods with the world.

The newly formed team in India is based in Delhi and will focus on creating more opportunities for India’s extensive maker community to sell their products worldwide. Sellers from India have been using Etsy to share their crafts with the world since the company’s early days and there are currently more than 650,000 items available on Etsy from sellers in India.

“Etsy is powered by the spirit and passion of millions of creative entrepreneurs and we’re excited to now have a team in India to support the existing community here and help more creative entrepreneurs in the region share their work with the world through Etsy,” said Himanshu Wardhan, Managing Director for Etsy- India, Etsy.

Founded in Brooklyn, New York in 2005, as of March 31, 2018, Etsy connects 2 million creative entrepreneurs, 87% of whom are women, with nearly 35 million buyers from nearly every country around the world. The company generated $3.3B in gross merchandise sales in 2017. Etsy’s marketplace has more than 50 million items across dozens of categories, including jewellery and accessories, clothing and shoes, home and living, art & collectibles, craft supplies and vintage items.

In India, Etsy is focused on mobilising the creative community and creating awareness about the platform and how to start selling on it. A series of activities is planned to recruit and assist new sellers online and offline, including offering free listings incentives to all new sellers in India on the platform.