A Bangaluru based kiosk chain, Crepe Connection, plans to open 10 new outlets in the city by 2010. Besides these 10 outlets which will be company owned, the company plans to expand into other cities like Chennai, Mumbai, Delhi and Hyderabad via the franchise route. This branded chain was launched in July with one kiosk in the city. The company is focusing mainly on malls, theatres and tech-parks for expansion where they will offer Crepes, pancakes made of flour, milk and eggs. After setting their different modules in place, the company will seek franchisees in the above mentioned citiesby early 2010. Meanwhile, the company has already started working on a suitable franchise model. The main criterion for selecting the franchisee is that he should be from an food & beverage background. The space requirement for the kiosk would vary from 50 sq. ft to about 80 sq. ft depending on the layout. Location would also play an important role in selecting the franchisees, the criteria being not the malls only but places where the crowd is familiar with the product.
