Crocs India to reach a 100 store mark soon

Crocs India, one of the leading casual footwear brands aims at reaching 100 store mark soon. The brand stepped in the franchise arena in October, 2014. It has adopted a multiple franchise model and by joining hands with partners who have local expertise, it is striving to go beyond the tier II and III cities.

The brand started its operations in India in mid 2007. Today, the brand has a pan-India presence. Nissan Joseph, General Manager, Crocs India says, “As we grow we will expand our footprint across all demographics. Apart from exclusive brand outlets we will also double our presence in multiple brand outlets.”

Crocs India, has chalked out strategies to grow and expand the brand in 2015. The brand shall launch its own e-store. Joseph adds, “With the changing times, our expansion will focus on all marketing avenues that are more and more relevant. The brand will also do a lot more on ground activations and digital marketing will also be one of our main focus points. Our aggressive growth plans will also focus on the expansion of Stock Keeping Units (SKUs).”

Crocs was founded in the year 2002. Crocs introduced an innovative shoe made of a revolutionary material called Croslite. The peculiar characteristics of Croslite technology, made it possible for the shoe to be worn on both land and in water. Hence, the company was named Crocs adhering to the multi-environment, amphibious nature of Crocodiles.