Crossword eyeing expansion

Crossword, a lifestyle bookstore chain, plans to expand its presence in tier I and II cities in India. Besides this, the company is looking at opening four more stores in the country in the next two months. This expansion will be a mix of both company owned and franchised stores.

Giving details Chandrashekhar Navalkar, CEO, Crossword Bookstores said, “Our experience in tier II cities so far has been good; stores have witnessed good footfalls and business growth. The past few years have witnessed an attitudinal change in lifestyle and spending habits in these cities. However, customers have had very little to choose from when it comes to a lifestyle experience. It is this need we intend to address, by providing them with the opportunity to enjoy the Crossword experience.”

The company is targeting to open these stores in cities such as Chennai, Bengaluru, Lucknow, Aurangabad, Bhopal and Nashik. Presently, the company is operating through 63 stores across 13 cities in the country.

Crossword’s vision is to create an urban oasis for its customers. The new stores will stock a wide variety of books, movies, music, CD-ROMs, toys and stationery, providing a complete family experience.