CureFit acquires cold-pressed juice brand Rejoov

Cure Fit Healthcare Pvt Ltd, the health and fitness startup, has acquired cold-pressed juice brand Rejoov for an undisclosed sum.

Started by Anju Sood, Anu Berry and Angie Mahtaney in 2015, Bengaluru-based Rejoov extracts juices from fruits and vegetables using the cold-pressed technique. It has several programmes and plans for delivering juices to customers’ homes.

In order to fuel its expansion plans, CureFit has been on an acquisition spree over the past year. Launched in 2017, the brand has bought a number of businesses such as Bengaluru-based a1000yoga, online food delivery firm Kristys Kitchen, premium gym chain Fitness First India and integrated mental wellness platform Seraniti.

Apart from CureFit, the venture has a number of offerings like Cult.fit, which runs offline centres offering equipment-less workouts; Eat.fit, a subscription-based food delivery vertical; Mind.fit, a yoga and meditation service; and Care.fit, a digital platform for doctors and health checkups.

Currently, the company is operational in Bengaluru, Delhi-NCR and Hyderabad. Cure Fit if claiming to have over one lakh active subscribers across its various offerings.