Cuttack gets first exclusive brand outlet of Tupperware

Tupperware has opened its first exclusive brand outlet in Cuttack. With this expansion, the brand has expanded its presence in Odisha.

This new outlet launch is in line with the brand's efforts to transform from a direct-selling brand to opening multiple channels of sale, in order to serve latent demand.

Deepak Chhabra, Managing Director, Tupperware India, said, “As we increase our consumer touchpoints through the e-tail and retail formats, ensuring a presence in key growth markets is crucial. I am elated that we will now be accessible for our consumers in Cuttack, and people will have the opportunity to experience and buy our wide range of products at this outlet.”

New Cuttack Outlet

Situated in the NSC Arcade, Jail Road, the newly launched outlet is spread across an area of over 500 sq ft. It focuses on demonstrating a wide array of products through innovative customer engagement zones.

The outlet has been designed to engage and excite all generations of Tupperware fans with customers viewing products for prepping, cooking and even organizing their kitchen.

This store will be run by franchisee Asha Gupta.

She stated, “From being a Tupperware consumer to now working with the brand- the journey has been very exciting for me. Being associated with Tupperware during their monumental transformation has contributed positively to my professional growth. Through these outlets, we'll be able to reach out to more potential consumers and showcase our wide range of products- all under one roof.”