The Rs 1000 crore entity, Cycle Pure Agarbathies is planning strengthen its distribution network in Bengal over the next three years. The company has come up with two new variants of Cycle Rhythm their highest selling product in the state over the past 5-6 years namely Rhythm Beat and Rhythm Melody.
Arjun Ranga, MD of the firm said, “The consumers here are very open to try new things and appreciate modern fragrances. We plan to introduce more specialty products with regional fragrances in the future.” According to the MD, West Bengal has a lot of potential in terms of pooja products. “We get 30% to 40% of the revenue of our Eastern market is from West Bengal.”
The company has around 5,000 distributors to reach out to 1.5 million retail outlets in India. The total production of the company is 12 billion incense sticks and exports products to 65 countries across the globe.
