Mumbai-based D-Alive Health Pvt Ltd has launched as India's first company to provide holistic wellness solutions specially designed only for people with diabetes.
The start-up, along with offering a range of quirky accessories, is challenging the perception that diabetic or healthy food options are tasteless.
D-Alive foods and solutions are made out of organic ingredients of the topmost quality. It is built on the edifice of research and convictions of many diabetics, their relatives, diabetologists and diet-experts, cumulated by a type 1 diabetic for 25 years, MN Kapasi.
Sarrah Kapasi, CEO and Co-founder of D-Alive, said, "The groundwork for us started only in 2016, but my tryst with diabetes dates back a lifetime. Every product by D-Alive is better than the best because it is created first for my father and then for everyone else. We took our time for getting every aspect right, be it the product R&D, distribution and retail plan, or understanding consumer needs."
"We are glad to be officially launching with a first set of products just ahead of Diwali which is synonymous with sweets. We are currently in the process of exploring and finalizing more product categories like sauces, salad dressings, yogurts along with a range of accessories like socks, cool kits which will be introduced in a phased manner basis the market sentiments," Sarrah added.
