D’ZA seeks expansion via franchising

D’ZA, a premium brand of diamond jewelry is planning to expand its presence pan India via franchising. Currently, the brand is running one outlet in Chandigarh which is company owned. There are plans to open more outlets in Punjab and NCR. The investment of Rs 2 – 3 crore along with an area of 1,500 – 2,000 sq. ft is required to seek its franchise.

The brand, D’ZA is the only company offering an appreciation of eight per cent on diamond jewellery. They believe in knowledge centric selling and for this purpose, each sales person is certified by IGI (International Gemmological Laboratory), giving their customer complete knowledge of what they buy.