With a CAGR of 40 percent per year, the spa industry is the sub-sector with the most significant growth prospects among all personal care sub-sectors in India.
According to industry experts, the market size of India's beauty, cosmetics and grooming market will touch 20 billion dollars by 2025 from the current level of 6.5 billion dollars.
Here are the top 10 steps to start a successful beauty care business by Daphne Danielson, Training Manager, Regional, BelleWave Cosmetics Pte. Ltd.:
Business Plan:
Do a market research and start making plans, which will ease out in moving forward with the project.
Business License:
As the documenting and licensing takes too much of the time, this might later delay the process of opening the business in time.
Evaluate Your Rivals:
It is better if you personally visit your rivals and know what the specialties they offer to their customers and what is unique about their service, this will give you an overall idea and will help you as to how, to begin with, your project.
Define Your Brand:
Make sure you do something or attract your customers by bringing something different on the plate for them, be it offers, authentic treatment classes or simply add a cup of herbal tea in the hospitality sections, you will witness a huge change.
Finalise Location:
Once you have identified the marketplace and the growing rivals there, make sure to start your beauty care business within 2 km from the exact location of your rival, so that the customer would not have to travel far and at the same time, you do not get overshadowed by your rival.
Hire Efficient Employees:
Beauty care business is all about the craft, the finer the craft, the more beneficial. So to bring in more business and profit, try to hire experienced and polished craftsmen or therapists. This might drown a huge percentage of the money you want to spare but it will be a healthy investment for the business.
Get Essential Equipment:
Beauty care business involves usage of expensive yet complex types of equipment and only a perfect oil or cream is going to work in massage and therapies to attract more business into the project, which is why it is better to order types of equipment from the native lands and experienced staff, who can use them efficiently.
Privacy and Comfort:
Make space for enough rooms to give sufficient time and space to each customer along with a bathroom, changing room. Make efforts to maintain secure space for customers while respecting their privacy and offering them a comfortable space. Also, the menu should look attractive and the prices should be reasonable for all.
Fix Utilities:
If the spa allows people to take steam, hot shower and chocolate spas, there has to be constantly running water and electricity. So it is advised to fix the utilities beforehand while making enough ventilation for the comfort of the customer. Some might suffer from claustrophobia or some might like open environments.
Marketing and Branding:
Last but not the least, once the spa is ready to go on the floor, make sure the inauguration be grand enough to make people take notice of your brand. Do the marketing and branding well through different media portals to keep the customers aware of your entry into the market.
