Hospitality firm Leisure Hotels Group is diversifying its business from its core hotel segment into the hostel and resitel segments. With this, the Dehradun-based company seeks to unlock the potential in the alternative and long-stay accommodation sectors.
Leisure’s hostel is a low-frill, budget accommodation comprising beds and budget rooms under the Bedz brand. It will be launched in Rishikesh by the end of this year.
Vibhas Prasad, Director of Leisure Hotels, said, “Aimed at backpackers and long-stay travellers who visit the Himalayan foothill region seeking adventure, wellness or pilgrimage, Bedz will compete with Zostel, one of the largest hostel chains in India.”
“India has broken the ground with hostels. But of late, most of the action has shifted to co-working and co-living spaces, and hostels not getting that attention. The existing hostels in Rishikesh normally charge between Rs 250 and Rs 300 per bed a night, but Leisure is looking to up the ante,” he added.
Leisure is looking to charge Rs 800-900 for beds per night and Rs 2,000-3,000 for the rooms and develop the concept of community living. Its hostels will be based on the dynamic pricing model and driven by demand on a particular day.
Prasad stated, “With an attractive food and beverage outlet, it can become a lively place for all those who visit Rishikesh. The second hostel will come up in Jaipur, but it will follow a franchisee model similar to Zostel’s.”
