DELL aims to open 825 stores by the end of 2015

Dell India, one of the world’s fastest-growing large integrated IT Company opened its 500th Dell Exclusive Store (DES) in Lamington Road, Mumbai. The opening of this store is a stepping stone in the course of Dell’s rapidly expanding retail presence, aimed at opening 825 DES across the country by the end of 2015. The new store is fully equipped with Dell’s newly launched range of products including the latest Dell XPS 13, Dell Venue 8 7000 tablet and the Dell Inspiron 5000 series notebooks which comes in a range of colours.

Starting with only 47 DES as of March, 2013, the company had an extremely robust retail expansion plan and set goals to take PC technology to various pockets across the country. In over a year, the company then launched its 250th Dell Exclusive Store in Bangalore in August, 2014. This was soon followed by the launch of the 400th store in Gurgaon in February, 2015 which was a key development in the company’s retail strategy as Dell India’s goal to establish 400 stores in the country by the end of FY15 was realised.

P. Krishnakumar, Vice President, Consumer and Small Business, Dell India said, “With the launch of the 500th Dell Exclusive Store, we have achieved a significant milestone in our retail expansion plans. We have gained considerable momentum and are on track as we make our way towards the aim to inaugurate 825 Dell Exclusive Stores by the end of the year. We aim to take technology to every corner of the country, including cities and towns where consumers do not have immediate access.”