Dell India opens its 150th Store

Dell India, an end-to-end technology solutions provider, has plans to bring a boost in its sales and therefore, the company has decided to open additional exclusive brand outlets in India. Recently, the brand inaugurated an exclusive franchise outlet in Annanagarin, Chennai, intensifying its footprint in the retail market.

The novel store comprises on its shelves consumer products of several kinds such as All in Ones (AIOs), desktops and laptops, and related peripherals. With the opening of the outlet, the company achieved another milestone as it completed the launch of 150 franchise stores in India. Three months back, the 100^th Dell Exclusive Store (DES) was opened in Bangalore and by March 2014, the company targets to touch the count of 200 outlets.

P. Krishnakumar, Executive Director & General Manager, Consumer & SB, Dell India, stated, “The 150th Dell Exclusive Store is representative of the nationwide footprint that Dell has made in a very short while. It will further resolve our purpose to offer our customers a broad selection of products at affordable prices, with the convenience of multiple ways to purchase at their preference and give them an overall great buying experience.”

The brand is seeking franchisees mainly in tier II and tier III cities. The opening of the latest store has already recapitulated Dell’s commitment to offer expanded retail formats to consumers. Now the company is also looking forward to open additional large format stores.