Dell India opens its 600th store

Dell India opened its 600th Dell Exclusive Store (DES) which was inaugurated by Phil Bryant, Vice President – Consumer and Small Business Sales, Dell Inc. Strategically located on Basaveshwara Nagar, Bengaluru the store offers the entire range of Dell’s consumer products – laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, Venue tablets, as well as related peripherals. Each Dell Exclusive Store is a commitment to enhancing the overall technology experience for consumers. The purchase decision for a laptop or PC is attributed immense importance in a market like India.

Apart from the Dell Exclusive Stores, Dell also reaches out to a widening customer base through large format stores like Croma and Reliance Digital. A few thousand resellers spread across over 1100 towns and cities in India, contribute to its extensive retail network. Dell also has an onsite service footprint of over 30,000 pin codes across India and is known for its pioneering service and support offerings such as default on-site warranty, 24×7 Premium Phone support (PPS) and Accidental Damage service, for its consumer range.

According to the company, Dell’s aim is to strengthen customer experience through one on one brand engagement and build greater awareness around PC adoption. In its endeavour to establish itself as the ‘Brand of Choice’ for consumers across tier I- V cities and towns, Dell has initiated a new GTM strategy, which combines attractive pricing, greater variety of products and a rapid, on-time retail expansion plan.

With major focus on India, the company plans to open 825 stores by the end of 2015.