Dell India to open 400 stores by 2015

Dell India has plans to take its store count from current 250 to 400 by March 2015.  Phil Bryant, Vice President - Consumer and Small Business Sales, Dell Inc recently inaugurated Dell’s 250th store in Bengaluru.

Strategically located on Brigade Road, Bengaluru the store offers the entire range of Dell’s consumer products - laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, Venue tablets, as well as related peripherals. Each Dell Exclusive Store is a commitment to enhancing the overall technology experience for consumers. Dell has tied up with big store formats, franchise model and formed partnership with retailers to expand its retail presence. The combination of a new GTM strategy, attractive pricing, variety of products, and rapid retail expansion across multiple formats with a focus on tier II and III markets has resulted in the strengthening presence of Dell in India.

Apart from the Dell Exclusive Stores, Dell also reaches out to a widening customer base through large format stores like Croma and Reliance Digital. A few thousand resellers spread across over 800 towns and cities in India, contribute to its extensive retail network. Dell also has an onsite service footprint of over 20,000 pin codes across India and is known for its pioneering service and support offerings such as default on-site warranty, 24x7 Premium Phone support (PPS) and Accidental Damage service, for its consumer range.

The company has attained No 1 position in the Indian PC market with a 23.1 per cent market share across segments in the first quarter of 2014, according to the International Data Corporation (IDC). With 33.1 per cent market share, Dell is also the number one notebook brand in India.