Dell to add 40 stores pan-India

With the launch of 'Venue' line up of Android and Windows-based devices in India, PC maker Dell is all set to expand its presence in the high-growth domestic tab market.

Around 40 exclusive stores are to be added by Dell to its existing retail chain in India. The brand has decided to follow the franchise route to launch these in tier II and III cities such as Jaipur, Udaipur, Vijaywada and Jabalpur.

P Krishnakumar, Executive Director and GM (Consumer and Small Business), Dell India, said, “Currently, we have 160 exclusive stores. We have aggressively expanded our retail presence in the last few months and by February-end, we should have 200 stores.”

He added, "India is one of our top 10 markets and it was important that we bring our latest offering here. With our versatile range of tablets, we want to be a leading player in this market, which is witnessing strong growth.”

The new product line of the brand currently includes the Wi-Fi version. Soon, the 3G version of the devices are on plans to be launched. "The Venue family completes our end-to-end device range, complementing our range of laptops, desktops, ultrabooks, all-in-ones and workstations”, said Krishnakumar.