Dell to expand retail presence in 1200 towns

Eying to tap smaller Indian cities and towns, personal computer (PC) manufacturing major Dell is looking at opening 825 exclusive stores by the end of 2015.

The company presently has 475 exclusive stores in India. It now hopes to expand its retail presence in 1200 towns from present 1000 cities. Sales in tier III and IV cities are growing 2.5 times faster compared with tier I and II cities over the past year, said the company officials.

P Krishnakumar, Vice-President, Consumer and Small Business at Dell India, said, “Despite the industry wide stagnation in sales, India continues to be the fastest-growing and the third-largest market for Dell. People especially in tier III and IV cities are moving to PCs with a time lag. We are hiring more sales force to cater better to these areas with disproportionate amount of marketing spends being earmarked for these cities.”