Dell to open 200 stores in tier III, IV towns

Dell India, leading technology company, is eyeing tier III and IV towns for its franchise expansion in the country.

"Dell currently has 200 exclusive stores in India and is planning to double this count to 400 by March 2015. An increasing number of requests are coming from smaller tier-III and tier-IV towns and that is the market that Dell wants to focus on,” informs Ritu Gupta, Director Marketing Consumer and Small Business, Dell India.

“Our franchisees are our partners. They form a crucial part of our distribution structure which drives our products and solutions to the end customer. In this scenario, we believe in maintaining a mutually beneficial relationship. We ensure that our franchisees develop trust in us, in order to cultivate enduring relationships with them,” she adds.

Company’s exclusive stores are owned and operated by franchisees and are not simply a retail outlet. The brand has placed immense emphasis on promoting its retail strategy with a focus on exclusive brand outlets being launched in tier-II cities.

Considering the rate of expansion of the Dell exclusive franchise stores, it can only be deemed beneficial for a potential franchisee. Since, the Dell exclusive store has a unique appearance, setting and display in order to recreate the Dell experience consistently, the brand ensures that the franchisee understands the importance of these elements.