Dhanuka Agritech forays into franchising

Dhanuka Agritech Ltd, an agro-chemical, fertiliser and seeds group, has plans to foray into franchising with its retail chain in agrochemicals. The company has recently launched two agro-chemical retail outlets in Gujarat.

The retail outlet chain worth a few million rupees will be named as ‘Dhanuka Choupal'. The outlet will not just showcase range of products of the company, but will also extend agri-technology services.

The company is looking for pan India expansion via franchising and is currently looking for suitable franchisees.

Dhanuka Agritech has a portfolio of around 85 products including pesticides, fungicides, weedicides, fertilisers, sticking agents, and plant growth regulators.