Dhoni’s SportsFit to have 300 gyms by 2015

Fitness brand SportsFit by Indian cricket team skipper MS Dhoni has massive plans to launch 300 gyms by 2015. The brand started franchising in 2013 and currently has company owned gyms in Gurgaon and Vasant Kunj. SportsFit franchisee-run gyms are located in Faridabad, Lucknow, Jaipur and Dehradun.

Parminder Datt, Business Head, Rhiti Sports Management Pvt Ltd. that manages chain of SportsFit Gyms, says: “We are expanding rapidly not only nationally but internationally also as we have got a great response from customers who have had an immediate brand and fitness connect with us.”

SportsFit is a fitness brand with a different approach, as it not only offers the regular body fitness solution, but also offers a fitness regime that breeds athletes. Specialised trainers are fitness experts, who help assess the body, create workout regimes, offer personal attention, conduct gym floor training and group exercises within the gym and fitness centre. They create and manage the overall exercising experience.

To be a SportsFit franchisee, a prospective person should have passion to not only run a fitness business model but also be the best in it and have a long term plan. The brand assists them in technical and operation support.