Di Bella to expand via franchising

Australian coffee chain Di Bella is planning to build up its presence in India through franchise expansion model. With seven outlets already operation, the company is aiming to capture the country’s market by opening more outlets across India. It plans to expand its network in the cities like Hyderabad, Pune, Bangalore and Delhi within next one to two years.

For opening the brand’s outlet, the prospective franchisee would require an investment of Rs 50-70 lakh along with an area of 800-1200 sq ft (carpet area). Di Bella launched its first outlet in India in Mumbai in early 2012. Globally, the coffee chain has over 1200 retail and wholesale outlets that serve more than 2.4 million cup of coffee per week.