India’s largest e-commerce platform Flipkart has partnered with Digit Insurance to launch a mobile protection plan intended for people who purchase smartphones on Flipkart’s platform.
The company said that they have designed the product trying to make the insurance claims process simple for customers by offering a cover for screen damage and fixing the amount due at 20% of the invoice value of the phone.
The product is a ‘zero deductible plan’ and there is no consideration of the current market value of the phone, further the user also does not need to download any separate app to access the product, the policy gets activated from the moment the phone is delivered.
“The beauty of this product is that it reduces the claim processing time drastically which adds to the convenience for the customers. ZERO bills required in this process which is otherwise a process full of frictions. Also, it makes sense for us as an insurance company, as it reduces our operational costs,” said Jasleen Kohli, chief distribution officer, Digit Insurance.
