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The digital revolution happening within the Indian business ecosystem has certainly changed the manner in which brands communicate now. Existing as one powerful tool in the current time, the Internet has proven its worth time and again to investors that are stepping in the industry and willing to create a good name for their respective brands.
Digital marketing could be the success mantra for aspiring entrepreneurs and franchisors that are willing to enter the franchising world. Artificial Intelligence, email & bulk SMS, and social media are some of the trendy digital marketing options that are proving worthy and fruitful for almost every invading business and business owner.
It’s all about Being Online
Digitalisation and technology have brought people way closer than one could have ever imagined. Realising this fact, aspiring franchisors and entrepreneurs can be seen investing heavily in different digital marketing tools for communicating their message to the desired customers.
If used properly, digital marketing could effectively grab consumers’ attention, eventually increasing the brand’s awareness along with sales in the near future.Moreover, the costs for marketing a brand digitally isfar lower than offline marketing, which again makes it a lucrative option for investors that are willing to start their own business.
Search Engine Optimization (SEO)
Without any doubt, search engine optimisation (SEO) is one of the most effective digital marketing strategies existing in today’s time. The process improves the ranking of a particular website whenever a person searches for a particular keyword or phrase related to business on google.
Through SEO, investors could bring more traffic to their websites from members of the target audience. Eventually, these are consumers that are actively searching for different products and services that can contribute to the elevating sales in a particular business.
Pay-Per-Click Advertising (PPC)
Pay-per-click advertising is yet another powerful and effective digital marketing strategy that has gained immense popularity in the past couple of years. New entrepreneurs and franchisors could use this auction-based system for generating brand awareness along with attracting potential customers through PPC.
Also, business investors could reach out to customers that are already geared up to buy products or services. Moreover, business owners could earn up to $8 for every $1 spent on Google Ads.
Content Marketing
Content marketing is yet another digital marketing strategy that companies are using in the current business ecosystem. Following the phrase that ‘Content will always be the king’, business investors could focus on reaching, connecting, and engaging with potential customers via content.
Content can be of different types like blogs, infographics, videos, and more that can provide value to its users. Investors often through content marketing provide valuable information to their target audience, increasing traffic and ensuring communication. It also contributes in improving the visibility of a brand in search results.
Social Media Marketing (SMM)
Startups that are willing to transform and grow their businesses into one huge empire could use social media marketing that can prove effective and positive for a thriving business. SMM’s core goal is generating brand awareness along with communication, which also helping in maintaining a brand’s reputation.
As more than 65 percent of consumers are heavy users of social media, marketing a brand with this strategy could well prove to be the best decision for business investors.
