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Discovery Communications, the world's largest factual entertainment company, has appointed Black White Orange Brands (BWO) as the licensing agent for the Discovery brand in India. Black White Orange will work hand-in-hand with Discovery to launch the merchandise starting next year.
As the licensing agent, BWO will work with Discovery to develop products for the local market and explore deals and partnerships for official licensed merchandise like apparels, electronics, toys, travel & adventure gear, bags, stationery and home décor.
Bhavik Vora, Founder of Black White Orange Brands, said, "We look forward to delivering creative brand licensing opportunities and building on Discovery's existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions."
Ian Woods, SVP of international licencing at Discovery, stated, "We're excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension program, providing consumers in India with a direct connection to Discovery through a range of products."
Alison Paye, Creative Director Consumer Products, Discovery, added, "We are really thrilled to be working with an agency as dynamic and creative as Black White Orange. Given their expertise in the market, they will be instrumental in ensuring our style guides are relevant and on trend for the local consumer."
