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Diva’ni, first-ever cinema-inspired ethnic wear label of India, is the brainchild of well-known entertainment giant Yash Raj Films (YRF) and KBSH (Karol Bagh Saree House) Private Limited. Launching the first store in India’s microcosm, New Delhi, Diva’ni, the new fashion flagship store, promises to bring out in you the gorgeous diva.
Bollywood’s renowned personalities, Rani Mukherjee and Pamela Chopra launched the first store of the brand. Diva’ni’s shelves are all adorned with late Shri Yash Chopra’s envisaged terrific costumes. The store in Delhi’s South Extension market is just the beginning and the brand is set to launch more stores in Delhi via the franchise model.
Surinder Dhir, Chairman, Diva’ni, affirmed, “Diva’ni is like a dream come true for us, the result of over a year of hard work and planning. We have created a brand that every woman will relate and rejoice.” Diva’ni is seeking to expand itself in Mumbai and Chandigarh too.
Pamela Chopra stated, “We are very happy that in whatever small way, we are doing what we can, to support, encourage and keep these traditional crafts alive." Eventually, the brand will expand internationally.
