Divine Aroma targets pan-India expansion

Divine Aroma is a part of the Shashi Group, which is the leading manufacturer and exporter of incense and fragrance products, that has positioned itself as a trustworthy brand in its segment. The brand stands apart owing to its high-quality and eco-friendly products packaged in exclusive designs with more than 250 fragrances ranging from incense sticks, dhoop sticks to soaps and oils.

Divine Aroma is one of the biggest groups in its segment and is expanding at an unprecedented rate. Quality, brand value, packaging & unconventional product ranges are some of the reasons why Shashi Industries stays competitive globally.

Divine Aroma is planning to further expand its reach by offering franchising opportunities to interested individuals who can share the same passion as the owners. The brand is partnering through the FOFO model of franchising.

The initial investment required is Rs 6 lakh, space required ranges from 70-100 sq ft and 16-18 months is the payback period.