Doing Business in the US Is Not the Same as Doing Business in India: Akhil Srivastava

Parfait is the US-based size-inclusive lingerie and swimwear brand dedicated to helping women find the perfect fit. Parfait also offers some special sub-categories such as Nursing bras and sports bras, which also focus on full-busted and plus size range. A global lingerie leader, PARFAIT today currently serves women across 20+ countries through 700 stores and online stores worldwide.

In conversation with Franchise India, Managing Director, Parfait, talks about the difference between Indian and International Market, things to consider before entering the Indian market and many more…

Cashing on the USP

Parfait has its USP on full-busted and plus size premium lingerie and swimwear. Ideally, right now, there are almost no exclusive plus size lingerie retail organizations in India.

Akhil Srivastava, said, “We are from GLOBAL PLUS SIZE LINGERIE & ready to cater plus size lingerie market. Yes, there are few players they are providing some bigger size but option-size/colour/style/comfort & international feel nobody is giving.”

Establishing a Niche

There are some premium European and US lingerie brands performing well by giving a wide range of styles, colours, sizes at the same time capturing the audience well compared to the existing domestic brands.

“The mission is to be the most preferred plus size lingerie destination of India and to create awareness and spread education for women to feel more empowered to decide their own right size and how to wear the same through our professionally trained staff and fitters also. Simultaneously with our Workshops that are going to be held in the next few months in some major cities for women to celebrate their real selves and body,” stated, Srivastava.

Indian vs International Market

Exporting and international business can be interesting, exciting and in some cases challenging. But in all cases, it should be profitable and help a business to grow. Doing business in the US is not the same as doing business in India.

With the new business, we learn a set of new skills and new knowledge to acquire about the country you will be entering into. This brings to learn about the different laws and regulations, the different customer buying habits that affect your marketing strategies and materials to appeal to the new country you are entering.

Thus, it is important to remember that the way you operate your business will be determined by the culture and customer of the market you are entering.

Things a Global Brand Should Consider Before Entering India

The 5 golden rules to be considered before entering in India as a global brand is -

- Conduct market research to identify your prime target markets

- Well-defined your business plan for accessing Indian markets

-Build a website and implement your plan sensibly

-Legal Framework

- Partnership with local markets

Plan and Strategy Of Parfait For The Indian Market

The core strategy is to provide the required education in women and spreads awareness in women about their right size and the type of bra they require with the outer garment, to spread awareness about the breast health.