Domino’s launches Butterscotch Mousee Cake

Domino’s launches Butterscotch Mousee Cake

Domino’s launches Butterscotch Mousee Cake
Domino’s has launched its new desert Butterscotch Mousee cake on August 6th, 2011 across India.

Domino’s has launched its new desert Butterscotch Mousee cake on August 6th, 2011 across India. With this new dessert Domino’s has added another dessert option to its menu along with the existing Choco Lava cake.

Speaking on the new dessert launch, Ajay Kaul, CEO, Jubilant FoodWorks Ltd. said, “We have been tracking an excellent growth since last financial year. We hope to continue to be on a growth path with the launch of the Butterscotch Mousse Cake. Our main focus will always be Pizzas but since we believe in offering new tastes and variety to our consumers, our innovation led products like the Butterscotch mousse cake will also help us generate sales in metros as well as Tier II & III cities”.

The dessert did extremely well in store trials conducted over five weeks and received excellent feedback on likeability, recommendation and re-order purchase scores. The new product is supported by TVC and in-store collaterals like door hangers, banners, box toppers, danglers, translites, dine-in menu cards, standee and more.

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