Donear’s retail chain D’Cot plans 250 stores

Donear’s value retail chain D’Cot plans massive expansion and wants to take the total number of outlets to 250 by 2009 end. According to Mr. Sapan Surekha, president, D’Cot, they are planning to open 22 more outlets by April 2009. The brand will have both company owned and franchised outlets for expanding its footprints. The estimated area and investment for each franchised outlet should be 600-700 sq. ft and Rs.1.5 million respectively. The franchisee should have a solid business background, must know how to sell D’Cot as a brand and must have the capability to publicize the brand, a company official informed. The brand will make foray in Karnataka, Tamil Nadu, Kerala, and Andhra Pradesh in the southern part of the country. D’Cot which retails only men’s clothing and accessories is seeing opportunities to foray in women and kidswear segment, informed Mr. Surekha.