Donear stitches aggressive retail plans

India’s textile giant Donear industries limited, with its retail apparels brand Donear NXG is looking forward to expand its retail footprints. Donear NXG offers high quality latest fashion. It is already operating 75 stores across country in various states via franchising. The brand also operates 223 stores of D’Cot in 18 states, yet another apparel brand from the house of Donear.

Akash Manwani, Sr.G.M – Marketing & Brand, Donear Industries Ltd, Retail & Apparels says: “We understand the nerves of the menswear apparels market in India. Its retail culture is pretty dynamic, consumers today have become more brand -fashion conscious and are looking out for a brand, which has strong hold on changing fashion dynamics and high brand equity. Donear NXG has a vast popularity in tier II, III and IV towns. We intend to open 100 EBO’s of Donear NXG in the current fiscal year. We look at the basics of retail expansion like catchment area, visibility, vicinity, influencing local partner, purchase dynamics of the consumers and many other metrics for that matter.

Donear NXG offers wide product mix like casual and formal shirts and trousers, denims, tees and accessories. Its business model is highly profitable and lucrative, and growing at a rapid pace. Brand’s business model is first of its kind and offers 0% risk towards the dead inventory as it provides stock on consignment to its franchisees, which is 100% returnable. Donear NXG is a responsible brand as it takes forward the legacy of Donear to provide high fashion with unmatched quality and superior designs.