Donear targets to touch 600 EBOs in five years

Donear Industries Limited has plans to open around 600 Exclusive Brand Outlets (EBO) in the next five years. The brand is aiming at expanding its footprints across the nation by penetrating into tier-I, II and III cities. Presently, Donear has around 228 EBO’s pan India. The brand is looking for  prospective franchisees to branch out and spread their foothold. Having opted for franchising in 2007, the brand is present in around 180 cities with 228 franchise outlets running on Franchisee Owned Franchisee Operated (FOFO) model.

Akash Manwani, Sr. G.M. Marketing and Brand (Retail Division), Donear Industries Limited said, “We aspire to become one of the best brands in middle segment apparel category with 600 EBOs by 2020. In EBO division we aim for turnover of 500 cores. When it comes to international market, we are seeking  master franchisee. Donear NXG is the only company and brand which provides 100% consignment in EBO section. We determine to encompass 50 lakh customers by the year 2020.”

Donear has two brands in its ready to wear segment, which includes D’Cot and Donear NXG. D’Cot offers trendy shirts, formal wear, denims, formal trousers, casual trousers, t-shirts and accessories like socks, handkerchief, wallets and belts. Donear NXG offers casual shirts, smart formals shirts and trousers, tees and a wide range of accessories.