Donear to open 500 EBOs

Donear Industries Ltd has planned massive expansion with a sight on opening 500 exclusive brand outlets (EBOs) in the near future. At present, the company is operating 300 EBOs, including 100 Donear NXG EBOs, 150 D’Cot EBOs and 50 Donear Exclusive (Fabric + Apparels) EBOs. All these EBOs are franchisee-run.

On its growth plans, Akash Manwani, Senior General Manager - Marketing and Brand – Retail Division, Donear Industries Ltd, says, “We will be adding 80 EBOs by the year end 2014 while in 2015-16 we intend to open additional 100 EBOs. We will soon be the single value retailer in the country with 500 EBOs all of them owned and managed by franchisees. We are targeting semi metros, tier-I, II, III and even IV towns.”

The company is further eyeing a lion’s share in the value retail menswear apparel segment. “Five years from now, we will have the highest market share in the value retail menswear apparel segment. We intend to reach 1,000 EBOs by 2020,” Akash Manwani adds.

Donear has two brands in its ready-to-wear segment. It launched D’Cot in October 2007 as a value retail brand. Thereafter, it opened Donear NXG in January 2011 which is a mid-priced brand for young office goers and entrepreneurs.

D’Cot offers trendy shirts, formal wear, denims, formal trousers, casual trousers, t-shirts and accessories like socks, handkerchief, wallets and belts. Donear NXG offers casual shirts, smart formals shirts and trousers, tees and a wide range of accessories. The company started franchising in October 2007 with 19 EBOs and today it has more than 300 EBOs operating in 18 states.