India’s cosmetics and cosmeceutical market are set to grow to an impressive USD 20 billion by 2025, rising steadily at a compounded rate of 25%.
According to India Times, “The Indian cosmeceutical and cosmetics industry has an overall market standing of USD 6.5 billion from a global market of USD 274 billion.”
The industry is witnessing a lot of participation from foreign brands and domestic entrepreneurs who are actively trying to take a pie of this mammoth industry.
Dr. Chytra V Anand, an internationally renowned Celebrity Cosmetic Dermatologist and Founder of Kosmoderma Skin & Hair Clinic, shares her views on competing with foreign brands that are flocking to the Indian mainstream.
She says, “The international brands don't have the know-how of treating Indian skin types.
Indian skin is very different and one of the most sensitive skin types. Even the technologies available internationally need to be modified many times to suit Indian skin and this is the core specialty of Kosmoderma. In fact, many International brands have asked partner with us or buy us out due to our core knowledge.
As an Indian brand, we know our clients and are able to tailor make the approach.”
Dr. Chytra addresses these following points:
Why do most entrepreneurs fail in the skincare business?
Points that make "Kosmoderma" a successful brand in India
