Ducati forays into pre-owned bike market in India

Ducati, an Italian superbike maker, has entered the pre-owned market in India through its Ducati Approved programme. 

Under this programme, the company will only allow bikes less than 5 years old with certified mileage lower than 50,000 km to be sold after undergoing 35 technical checks.

Sergi Canovas, Managing Director of Ducati India, said, "Our entry in the pre-owned segment in India will make Ducati more accessible to passionate bikers who aspire for the luxurious and premium experience offered by Ducati motorcycles." 

"With this program, our aim is to sell bikes with the same level of sophistication and authenticity as offered with a new Ducati," Canovas added.