Dune partners with Reliance Brands

UK headquartered, The Dune Group, owner of a wide portfolio of luxury fashion footwear and accessories brand has signed an exclusive long-term franchise agreement for India. The group has partnered with Reliance Brands Limited which is a part of the Reliance Industries Group. Commenting on the association, Mohamediqbal Yacoobali, CEO, Dune International Ltd said: “As one of the leading emerging markets, India has been a key territory targeted for development by the Dune Group. In Reliance Brands we found a partner that not only understands and resonates our group’s values but also has a winning combination of people, infrastructure and market muscle that we aspire to have in a Partner.”

The Dune Group is looking to launch its flagship brand ‘Dune’ in India during 2013. The brand offers distinctive fashion footwear and accessories for women and men. With prices ranging from Rs 4,500 to Rs12,000 offers a perfect bridge for consumers looking for a luxury product with great value.

Darshan Mehta, President & CEO, Reliance Brands Ltd commented: “Dune encapsulates a lifestyle that is chic, urban and is infused with modern style and sensibility that resonates with the contemporary Indian consumers. Through the launch of Dune we are looking forward to translating the brand’s unique fashion sense into the mindset of the Indian consumers.”

Over a period of time, this partnership will also look to launch the other brands in the portfolio of the Dune Group, in India.