E-commerce Empowering MSMEs In Digital Era: Amazon’s Manish Tiwary

E-commerce has proved its worth as a formidable engine of digital transformation in the ever-evolving Indian business landscape. Manish Tiwary, Country Manager, India Consumer Business at Amazon India, recently highlighted the pivotal role of e-commerce in the growth of India's economy. He also discussed the journey of Amazon India over the past decade, emphasizing its significant impact on fostering entrepreneurship, particularly in tier two and tier three cities.

Highlighting Amazon's commitment to prioritizing customers, Tiwary said, "The most important thing for any business owner is to focus on customers. Their reviews and feedback can either make or break your brand. At Amazon, we always put the customers first followed by our sellers.”

Tiwary explained how e-commerce has been a game-changer, driven by factors like India's growing economy, increased internet penetration, and rapid advancements in digital payment methods. This digital transformation has provided entrepreneurs with a roadmap to expand their businesses.

He discussed the various tools and programs available to assist sellers, enabling them to optimize their supply chains, maximize profitability, and execute seamless operations even in peak sale seasons. These encompass Amazon's self-service registration 2.0, the sale event planner, and multi-channel fulfillment services.

The e-commerce giant official also mentioned Amazon's initiatives aimed at empowering women entrepreneurs, artisans, and weavers in India. Programs like Amazon Saheli and Amazon Karigar offer discounted fees and account management to help these groups thrive in the e-commerce marketplace.

Extending his message to budding MSMEs, Tiwary, while holding a conversation with Vinod Kumar, President of India SME Forum (ISF) said, "There's never been a better time to embark on an entrepreneurial journey, and e-commerce presents a global opportunity. The key to success lies in thinking big."

Meanwhile, ISF President Kumar emphasized the need to ignite entrepreneurial spirit across India and harness the immense potential of the e-commerce marketplace during the festive season. “As the future of e-commerce shines brighter, it will provide entrepreneurs with a robust platform to cultivate their brands,” he added.