Emami enters the professional salon segment, to invest in Brillare Science

In a strategic agreement, Emami Ltd has planned to investment in Brillare Science through compulsory convertible preference shares which on conversion will result in 26% equity stake in Brillare basis the achievement of agreed future performance of the company. With this, Emami enters the professional salon segment.

Brillare has a range of premium hair and skin care portfolio for use in salons. Its products are based on natural ingredients. Some customised beauty treatments are provided to salon professionals which them to treat multiple hair and skin concerns simultaneously.

Emami Ltd director Harsha V Agarwal said the investment in Brillare is in line with the company’s strategy of exploring professional personal care segment through channels like hi-end salons that has the potential to become one of the key channels in the future that requires different capability, expertise and relevant products.

Jigar Patel, founder and CEO, Brillare said Emami with its strong business insight and deep industry experience is a perfect partner to help accelerate growth and take it to the next level. “Together, we aim to become the most aspiring, innovative focused and consumer loved brand originated from India,” he said.

The new trend to appear well groomed, increased disposable income, elevated standard of living, and urbanisation is contributing to the growth of the grooming industry. This desire to appear well groomed and fashionable has led to the growth of the professional spa and salon industry.