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Nail care has emerged as one of the most growing segments in the beauty industry, as it has become an integral part of women’s fashion. While the trend of frequent change in nail colour does provide a significant opportunity for the growth of the market, but growing surging fashion and beauty consciousness, among women and growing affordability of consumers, is also providing the relevant boost to the industry. It is projected that the global nail care market will grow at a CAGR of 3.47% through 2019.
New developments in cosmetics, fashion, and nail polish technology have set the pace for trends in the nail salon industry. Here are the emerging trends which are reforming the nail salon industry.
Gel Manicures/Extensions
Gel manicures/extensions have “revolutionized the nail industry,” with the technique rising in popularity. The application took hold because of its polish-like appearance, its different feel from acrylic and causes less damage to the nail beds. These extensions became hit with celebrities and influencers alike, and soon entered salons like a wave. Salons also like gel because it is higher value and salons can charge more for it.
Natural Products
Salon cosmetics ingredients have undergone a transformation toward more “natural” products. Some cosmetics manufacturers have labelled and advertised their products as “natural,” “green,” and/or “organic.” The shift in labelling speaks to manufacturers’ knowledge of consumer preferences for safer products and underscores consumer awareness about the impact of cosmetics chemicals on the environment as well as the body. Manufacturers mostly label their products as either toxic-free, using older standards of toxicity, or specifically toxic-trio-free.
On-Demand Services
With the development of technology, on-demand, app-based manicure services are in vogue. These types of mobile salons allow customers to order manicures or pedicures through a cell phone app, and the manicurist meets the customers where they are, though some workers will only go to workplaces or corporate events.
Social Media
Social media and digital technology have also affected salons, from their marketing to their customer relations. One cannot understate the power of social media’s effect on the nail business. Nail art is one of the top five most tagged items on both Pinterest and Instagram. Social Media contributes to salons’ customer engagement and management.
