Eros Now will leverage Micromax's presence over 150,000 retail outlets

Micromax, the domestic smart phone maker announced its partnership with Eros International's digital platform Eros Now.

The brand said that they are working towards the building its services portfolio to offer convenience and exceptional digital experience to its consumers. With this partnership, the Eros Now app will be pre-installed into Micromax's latest smart phones. Eros Now will leverage Micromax's presence of over 150,000 retail outlets to distribute its content.

With this partnership, Rishika Lulla Singh, CEO, Eros Digital said that they will expand their ability to provide entertainment on-the-go, anywhere and anytime to Micromax's new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users.

Users will have access to unique content on Eros Now with the subscriptions. Music lovers can also enjoy individual music tracks and music video playlists using the app.

Vikas Jain, Co-founder, Micromax Informatics Limited said that this digital content from cinema, movies and videos will be available for urban and rural customers.