Estée Lauder ropes in Hollywood actress Eva Mendes to promote front skincare range

Hollywood actress Eva Mendes has become the new face of leading cosmetics brand Estée Lauder. The 2 Fast 2 Furious fame Mendes has been roped in by the brand to represent the New Dimension transformative skin care collection.

The 41-year-old Mendes, who is also known for her par-excellence performance in other films including Hitch, The Place Beyond The Pines and Bad Lieutenant, will appear in digital, TV and print commercials due to be unveiled in the autumn.

Commenting on her new assignment, Mendes told international news agencies, “Since my teenage years, I have always admired Estée Lauder, the woman and the brand. I’m excited to represent New Dimension skin care because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.”

Reportedly, the skin care collection comprises of two new products that are designed to highlight facial contours, and includes New Dimension Shape plus Fill Expert Serum and New Dimension Expert Liquid Tape.

With this new assignment, Mendes joined international model Kendall Jenner, who was signed by the brand last years as one of its celebrity brand ambassadors.

Interestingly, Mendes has launched her own line of make-up named Circa Beauty, in February this year. The affordableCirca Beauty collection is aimed at women from a variety of ethnic backgrounds.
 

 

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