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The electric vehicle (EV) industry in India is growing rapidly. With government policies and increasing environmental awareness, the demand for electric vehicles has surged. To further boost this transition, automobile companies are bringing in celebrities as brand ambassadors. Bollywood and Tollywood stars are endorsing EVs, accelerating the trend of EV adoption. This article explores the brand ambassadors of leading companies like Tata Motors, Ola Electric, BikeWo, Hyundai, and Skoda Auto India.
Vicky Kaushal - Tata Motors
Tata Motors has appointed Bollywood actor Vicky Kaushal as the brand ambassador for its Passenger and Electric Vehicle segment. The collaboration begins with the "Take the Curvv" campaign, which will promote the upcoming Tata Curvv SUV during IPL 2025. This initiative aligns with Tata Motors' commitment to innovation, excellence, and the 'Make in India' movement.
Tata Curvv is a modern SUV coupe featuring a 123 hp, 1.2-litre, three-cylinder turbo-petrol engine with both manual and automatic transmission options. The diesel variant will house a 1.5-litre, four-cylinder engine, shared with the Tata Nexon. The electric version is based on Tata’s Gen 2 acti.ev architecture, with an estimated range of 450-500 km.
Shahrukh Khan - Hyundai Motors
Shah Rukh Khan has been associated with Hyundai Motor India Ltd. as its brand ambassador for the past 25 years. In 2023, he attended the Auto Expo in Delhi to celebrate his long-standing partnership with Hyundai and launch its new electric car, the IONIQ 5.
The Hyundai IONIQ 5 is priced at INR 45.95 lakh (ex-showroom) and comes with a 72.6 kWh battery, providing a range of 631 km (ARAI-certified). The car features a single rear-mounted electric motor delivering 214 hp and 350 Nm of peak torque. It supports fast charging, with a 150 kW DC charger capable of charging from 0 to 80% in 21 minutes.
Expressing his gratitude, Shah Rukh Khan said, "Being part of the Hyundai Motor India family for 25 years has been an incredible journey. We have shared many milestones together. Hyundai is like family to me, and I am honored to be associated with one of India's most trusted brands."
Ranveer Singh - Skoda Auto India
Skoda Auto India has announced Bollywood actor Ranveer Singh as its first-ever brand ambassador. This partnership coincides with Skoda’s 25th anniversary in India. Singh will feature in Skoda’s upcoming campaigns for its newly launched sub-4-metre SUV, the Kylaq.
Petr Janeba, Brand Director of Skoda Auto India, said, "Ranveer Singh’s energy and passion align perfectly with our brand’s fun-to-drive yet reliable vehicles. This collaboration is part of our strategy to expand into new markets across India."
At the Bharat Mobility Global Expo 2025, Skoda showcased its evolving portfolio, including electric vehicles like the Elroq and Enyaq EV, as well as luxury SUVs like the Kodiaq and the performance-oriented Octavia vRS. The company aims to sell 100,000 cars annually by 2026 and expand its dealership network from 277 to 350 touchpoints by the end of 2025.
Venkatesh Daggubati – BikeWo
Tollywood's renowned actor Venkatesh Daggubati has been appointed as the brand ambassador and strategic investor for BikeWo. who has also invested an undisclosed amount in the company and become its brand ambassador. Founded in June 2021, BikeWo is developing infrastructure for EV battery swapping and charging stations. The company currently operates 25 EV charging and servicing centers across Telangana and Andhra Pradesh, with plans to expand to 250 outlets in the coming months.
Vidya Sagar Reddy, co-founder and COO of BikeWo, stated, "Venkatesh’s trust in BikeWo is inspiring. His association marks a new chapter in our commitment to young Indians, offering easy and delightful two-wheeler service experiences while creating infrastructure for EVs and entrepreneurship opportunities."
Bhuvan Bam - Ola Electric
YouTuber, actor, and comedian Bhuvan Bam has been chosen as the brand ambassador for Ola Electric. Expressing his excitement about this partnership, Bhuvan said that he has always been a supporter of green mobility. This is a significant step towards a greener future. Ola’s electric scooters are sleek, attractive, and designed for the Indian market."
Bhuvan Bam has previously collaborated with multiple brands like Myntra, Mivi, Faboom, Arctic Fox, Beardo, Lenskart, and Tissot. He was appointed as Ola Electric’s brand ambassador in August 2021.
Conclusion
With celebrity endorsements, the EV industry is witnessing a remarkable boom. Companies like Tata Motors, Ola Electric, BikeWo, Hyundai, and Skoda are leveraging the star power of Bollywood and Tollywood icons to strengthen their brand image and connect with consumers. This trend is expected to drive EV adoption, making electric mobility the future of the Indian automobile industry.
