EV Makers Set To Gain Sales With Exchange and Discount Offers This Festive Season

EV makers have geared up for a festive season like never before, with an unprecedented enthusiasm in the air. The electric vehicle industry is riding high on the promise of an eco-friendly future, and this festive season is poised to be a game-changer, thanks to the slew of exchange and discount offers set to sweep across the market.

With Diwali and Bhai Dooj, two of the most celebrated festivals in India, just around the corner in November, electric vehicle manufacturers are leaving no stone unturned to make this season electrifying. The festive period has always been a golden opportunity for automakers to attract customers, and the electric vehicle segment is no exception.

These offers range from cashback deals and attractive financing options to special maintenance packages and extended warranties. Manufacturers are keen to make electric vehicles more accessible and appealing to a wider consumer base. This, in turn, is expected to accelerate the adoption of electric vehicles across the country.

Tata Motors said that it expects the industry to grow strongly this festive season. "We expect the industry growth to be strong in the festive season. The electrification trend is set to strengthen further, with multiple offerings in the market, ranging from affordable to highly aspirational cars and on the back of policy support. The all-new Nexon.ev launched recently, has received a tremendous response from customers. In FY24, we aim to continue to post growth on the back of more new launches and strong demand for all our products,” Spokesperson of the company told Opportuinity India.

Two-fold Strategy

BLive has come up with two-fold strategy to champion the cause of green mobility and empower patrons to pioneer that change, with exchange and upgrade offers.

 “As we welcome the festive season, BLive has launched its new 'Exchange and Upgrade' initiative. We recognise the growing consciousness among consumers about sustainable choices, and we aim to make the transition to EVs both seamless and rewarding. By allowing customers to exchange their old petrol bikes for a brand new EV at their nearest BLive EV store, we're offering an environmentally conscious choice and ensuring an economical one. This strategy is twofold: to champion the cause of green mobility and empower our patrons to pioneer that change. This festive season, it's more than just an upgrade; it's a step towards a greener future,” Samarth Kholkar, CEO and Co- Founder, BLive told Opportunity India.

Chetak EV

Bajaj Auto has announced a special festive offer for its electric scooter, Chetak which is only applicable to customers in Karnataka, Tamil Nadu and can now buy the Chetak electric scooter for a special price of INR 1,15,000.

The company also said that this special festive price is valid until till stocks last. Talking about the Chetak EV, the electric scooter is powered by a 2.9 kWh battery pack paired with a PMSM electric motor. The company says that the electric scooter can be fully charged in 4 hours, while a 0 – 80 per cent charge can be achieved in 2.75 hours.

e-Sprinto is aiming for a 100 per cent increase in bookings compared to its current delivery percentage. Anticipating a surge in demand, e-Sprinto has set its sights on securing 1,000 bookings during this festive season, showcasing the strong confidence customers have in their innovative product line.

e-Sprinto

Known for its commitment to innovation and sustainable mobility solutions, e-Sprinto offers a diverse product portfolio, including the immensely popular e-Sprinto and e-Sprinto BB low-speed EVs, as well as the high-speed Sprinto HS and Amery models. Among these, the Amery model is projected to receive the highest number of bookings, reflecting its popularity among urban riders aged 20 to 35.

Atul Gupta, Co-Founder & Director of e-Sprinto told, “Drawing from the impressive figures of our past success, we are confident in our ability to meet the surging demand this festive season.”

He added, “Our lineup is poised to offer unparalleled convenience during the festival season, allowing riders to navigate through crowded streets with ease and adding a touch of joy to their celebrations. Remarkably, the quiet and emission-free operation of EVs can further elevate the festive atmosphere by playing an active role in reducing air pollution. At e-Sprinto, we extend our warmest wishes for happiness and prosperity to all our valued customers and employees during this festive season.”

TORK Motors

Meanwhile, TORK Motors announced the addition of a new Urban trim on its KRATOS-R electric motorcycle, aimed at city riders seeking electrifying performance on their everyday rides without compromising on range. This new KRATOS-R Urban trim offers the ideal blend of exhilarating performance and realistic range at an effective price of INR 1,67,499, ex-showroom, Pune.  

Lectrix EV

Meanwhile, Lectrix EV is going all out this festive season with a multi-pronged approach to make the celebrations truly electrifying. "We have deployed on-ground activations in over 100 locations, bringing our eco-friendly scooters closer to communities. To sweeten the deal, we're offering exclusive discounts, making the transition to electric mobility even more appealing. But the festivities don't stop there - our dedicated dealers are adding their own touch by offering special gifts to celebrate with the community. We're not just about sales; we're about being part of the community. That's why we're actively participating in local events like Dandiya night’s, Ramleela’s ensuring that our presence resonates with the local culture," K. Vijaya Kumar MD & CEO, SAR Electric Mobility said.

Flexible Financing Options

Pritesh Mahajan, CEO and Co Founder of Revamp Moto said that our mission is to enable our customers to make environmentally conscious decisions without sacrificing convenience or quality. We do this by offering attractive price breaks, flexible financing options. 

Speaking to Opportunity India, Mahajan said, "At Revamp, we see this as a wonderful chance to highlight the innovation of electric vehicles (EVs) and how well they fit into the current lifestyle as the festive season brings with it a sense of pleasure and celebration. We are delighted to provide a range of attractive incentives to promote the adoption of EVs over this holiday season, as we continue to be steadfast in our commitment to sustainable innovation. Our mission is to enable our customers to make environmentally conscious decisions without sacrificing convenience or quality. We do this by offering attractive price breaks, flexible financing options."

"Furthermore, our committed customer support network guarantees a smooth transition to the world of electric mobility by offering thorough assistance and direction at every turn. As the holiday season gets underway, we cordially welcome you to join us in welcoming a clean, sustainable transport future that improves lives while preserving the environment for future generations." Pritesh Mahajan, CEO and Co Founder of Revamp Moto," he added. 

To top it all off, our festive digital ad campaign, "Lectrix hui FestiEV", encapsulates the spirit of the season. It's a time for joy, togetherness, and embracing a sustainable future. Lectrix EV is here to make this festive season extra special for you.

Additionally, the government's consistent push for electric mobility through incentives, subsidies, and charging infrastructure development has created a favourable ecosystem for both manufacturers and consumers. The convergence of government support and festive season offers is a compelling combination, making this season an opportune time for those considering the transition to electric vehicles.

This year's festive season, coinciding with the celebration of lights and the bond between siblings, promises to be a celebration of sustainable transportation. As more and more electric vehicle models hit the market, offering a variety of features and price points, consumers have a wider range of options to choose from. Whether it's a sleek electric scooter for city commuting, an electric car for the family, or even e-bikes for those who prefer two-wheelers, there's something for everyone.

Conclusion: As the electric vehicle makers gear up for this festive season, they aim to brighten up not just the streets but also the future of mobility in India. The exchange and discount offers, combined with the festive spirit, are poised to usher in a new era of sustainable transportation, making it a truly electrifying and memorable Diwali and Bhai Dooj for all.