Exelixi Management Company Pvt Ltd, the master franchisee of SIMBA stores in India, recently launched its sixth toy store in India at R City Mall Ghatkopar, Mumbai. After successful launches in Ghaziabad, Bangalore and Mumbai, the world’s finest toy manufacturer is now all set to capture the imagination of children in Thane with its wide range of toys. Spread over an area of 1, 000 sq ft, the store is an ultimate treat for the entire family offering a wide range of toys to choose from. These include the exclusive licensed products of Avengers, Hello Kitty, Disney Princess, Cars 2, Spider-man, Spongebob Squarepants among others.
Slated to be India’s largest toy chain by 2013 with a pan-India presence, SIMBA is the world’s third largest toy maker with footprints in over 25 countries. From traditional toys to electronic games, and plush toys to educational ones, the store has it all. It covers a target group that includes all age groups, from toddlers to teenagers.