Expressions Jewellery plans expansion

Expressions, the retailer of unique fashion jewellery is all set for expansion with the help of Franchise India. The retail chain plans to open 5-10 stores in Tier I cities by 2015. Expression offers hand crafted fashion jewellery using semi-precious fine stones and metals, latest collection of: dazzling rings, elegant key chains, beautifully designed bracelets, bangles, tribal and traditional collection of necklace sets, pendant sets, earrings, armlets etc. Expressions merchandises are procured directly from craftsmen.

Commenting upon the association, Sonya Chowdhary, Director- Franchise India said: “The artificial jewelry industry in India is growing rapidly. Though some segments in the market such as traditional jewellery in wedding trousseau and other traditional jewellery and accessories seem to have matured, they are constantly being reinvented by designers and brands and sold to either new customers sections or existing customer sections in new styles and designs. Fashion jewelry and accessories collections are fast moving and different brands come up with collections that mach the latest fashion trend. We are delighted to partner with Expressions to help them expand their business.”

Established in 2010, the brand got popularity in Delhi NCR, and currently has one store located at Gurgaon.